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International Spirits Challenge 2020 - Something African

MASAU Wooded Brandy was awarded a prestigious BRONZE MEDAL in the BRANDY Category and the New Brand Launch – Design & Packaging – at the International Spirits Challenge 2020. The accolade followed a rigorous judging process that saw more than 50 category experts gather for an intense blind tasting session.

MASAU Wooded Brandy excelled throughout this comprehensive judging process and garnered praise from some of the most deeply respected spirits experts in the world. The quality of MASAU Wooded Brandy’s craftsmanship and liquid is reflected in this superb result. Masau Craft Distillery provides a unique range of Handcrafted African Spirits of premium quality.

A careful hand selection of MASAU fruit begins the process of a Hand-crafted MASAU Spirit. Every year, every season and every winter is unique and different, so is the uniqueness of our Spirit. Created using traditional recipes and hand-crafted techniques this premium range of Brandy is genuinely unique and exclusive to Southern Africa.

Awards Organiser Justin Smith said: “The International Spirits Challenge only awards medals to outstanding spirits that impress a broad panel of industry experts in a blind tasting process.

The competition is now in its 25th year and it is firmly established as the ultimate benchmark for global producers that want to gauge the quality of their spirits. A record number of entries flooded in from across the world this year. Only the best expressions gained medals, so we must offer our sincere congratulations to the hardworking teams that produced such highly-rated spirits.”

Every winter in the African Southern Hemisphere the Masau tree naturally and faithfully bears much fruit for our enjoyment. Carefully chosen and hand picked, the cyclical process that brings MASAU to the world begins. MASAU are subject to seasonal fluctuations, in rainfall patterns, weather and soil types to determine the uniqueness of the taste in aroma, feel, appeal and character so as to represent Something African and to be easily distinguished from the rest of other existing African spirits.

The ISC is the premier event for rewarding quality spirits from across the globe. The competition is founded on a rigorous and independent judging process, which ensures a robust assessment of the calibre of liquid on offer. It also includes Design & Packaging awards to provide a full evaluation of the quality that spirits buyers and consumers can expect. The competition receives more than 1,700 entries from nearly 70 countries worldwide, making it a truly global competition. Many of the world’s leading spirits producers recognise the ISC’s leading role in shining a light on the finest expressions in the business.

We assemble a panel of more than 50 expert judges to taste the spirits over an intense 15-day period, with relevant experts brought in for each spirits category. Samples are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge assesses products according to their age, region and variety. This process is verified by the chairman. Such a precise judging process has helped the ISC establish a peerless reputation for rewarding quality and celebrating excellence.

Full results will be released in stages and published on the International Spirits Challenge (ISC) website, The full list of medal winners, including the Trophy winners, Producer of the year, Distiller of the Year, Supreme Champion Spirit and Special Recognition awards will be published in the ISC annual results magazine in November.

About the Awards

Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from our expert panel of specialist judges. The International Spirits Challenge is the most authoritative, respected and influential spirits competition in the world. The ISC recognises key areas of the industry: Tasting and Design & Packaging.